THE SALTY CONSULTANT™

You Don't Have a Business Problem.
You Have a You Problem.
(And deep down, you already know that.)

It's 11pm on a Tuesday.Your team is asleep. Your phone is quiet. And you're still at your desk — handling something that should have been handled by someone else three weeks ago.You built real revenue. Real clients. A real team.And somehow you are still the single point of failure for all of it.You keep telling yourself it's a process problem. Or a hiring problem. Or a systems problem.It's not.It's you.Not because you're weak. Because you're too capable. You built every system around your own competence — and your team learned the safest path through any problem is to route it straight back through you.You trained them to need you.And now you can't get out.

I've watched this pattern break companies — and the leaders running them — for 20 years.PwC. Cognizant. Startups. Founder-led Salesforce SIs doing $3M–$15M with a founder who hasn't slept through the night in two years.Same story. Different logo on the door.The consultants come in and fix the process. Bill you $40,000. Leave a binder no one reads.Six months later you're right back where you started — except now you're also out $40,000.I don't do that.

The Founder Operating System
90 Days. Two Problems Fixed Simultaneously.
Most engagements fix the business or the person running it.This one fixes both — because one without the other doesn't hold.Month 1: The Forensic Audit
I go through your delivery infrastructure the way a surgeon reads a scan. Sales-to-delivery handoffs. Project scoping. Margin bleed points. Team capacity gaps. Founder bottleneck patterns.You get a prioritized Correction Roadmap — ranked by margin impact, not my opinion of what's interesting.Month 2: Implementation
I coach your internal ops person through execution. You attend one session per week. That's it. The work happens without you — by design.Month 3: Transfer and Transition
Operations move to your team. I shift to working directly with you: delegation patterns, identity, what this next stage of growth actually requires from the person at the top.You exit with a business that runs without you.And — for the first time in years — you exit with clarity on what your actual job is supposed to be.

A word about who this is not for.If you want a permanent ops babysitter — I'm not your guy.If you want someone to validate your current plan and tell you you're doing fine — wrong address.If you want a coach who will nod along while you talk for 50 minutes and hand you a "reflection question" — there are plenty of those. Go find one.I work with founders who want the truth more than they want reassurance.That's a short list. It should be.

Some of the men I work with don't have an operations problem at all.They have a life problem dressed up as a leadership problem.The revenue is real. The title is real. The team respects them.And something is quietly, persistently wrong. They can't name it in a board meeting. They won't say it to their spouse. They've been running on fumes and calling it leadership for so long they've half-convinced themselves that's just what this costs.That's when they find me.Certified Professional Coach since 2007. I work with founders and senior leaders at genuine inflection points — burnout, identity drift, business plateaus, post-crisis reconstruction.Not therapy. Not motivational content.Honest work with someone who won't lie to you.

21 years running Clariti Consulting, LLCCertified Professional Coach since 2007 — 19 years of working with founders and leaders at genuine inflection pointsFirms/businesses I've operated inside: PwC · Cognizant · Xceede Solutions · Earn & Learn (Techstars '25) · and othersThe work I've done across those 20 years:

  • Stabilized multi-million dollar Salesforce engagements that were bleeding margin and burning client trust

  • Built delivery frameworks that made deals profitable after the sale — not just during it

  • Fixed the gap between what was sold and what was delivered, across healthcare, financial services, media, and consumer brands

  • Coached founders and senior leaders through burnout, identity drift, and the hard work of building a life that matches the ambition that got them there

Managing Editor, The Fiske Guide to Colleges — 1995–2015I'm not advising from a textbook. I'm advising from pattern recognition built in the exact rooms you're sitting in right now.

Here's what happens next.You DM me on LinkedIn. I ask you 10 questions.If I can't identify three specific margin leaks in your business inside that conversation — I'll tell you directly that we're not a fit, and I'll point you somewhere better.If I can — and I will — we'll talk about what fixing it is actually worth to you.No discovery call theater. No "let me send you my calendar link." No pitch deck.Ten questions. Straight answers. Either we go to work or we don't.That's the whole process.

The Salty Consultant™ is Shawn Logue.
Greater Tampa Bay Area · [email protected]
Live well. Tell the truth. Hold the standard.